em - A sensemaking app

em is a beautiful, minimalistic, process-oriented thinking tool for personal sensemaking

Well that’s a mouthful.

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This button literally just scrolls down.

em is a special kind of note-taking app designed to facilitate your thinking process

You may find em useful if your thinking is:

Dynamic and transcontextual
• Both linear and nonlinear

• Dynamic and transcontextual
• Both linear and nonlinear
Connected to your feelings, intuition, and aesthetics
Rational, metarational, and nonrational

Seamlessly navigate across contexts

Thoughts can be added to multiple contexts, and navigating between them is quite easy: just look for the superscript that indicates the total number of references. 

How long? Nobody knows.

Navigate across contexts.
em's autofocus follows your cursor, keeping just the right amount of content on screen at once.

Autofocus goes where you go

No files, folders, or tabs to keep track of. No opening and closing sections to get the perfect view. em‘s autofocus follows your cursor, keeping just the right amount of content on screen at once.

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I feel like I’ve seen this before.

Powerful gestures

Learn simple but powerful gestures to control where your thoughts are placed. As these gestures become more automatic, em becomes a transparent extension of your own thinking process. It’s pretty much as good as it sounds.

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The power of your gestures has convinced me.

Something about being smarter, faster, stronger

If you’re into that kind of thing. Personally I prefer a less instrumental approach.

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I thought you’d never ask.


Why is everything black and white?

Complexity Awareness

Provides a structure for your thoughts that helps to make their conceptual complexity more transparent. Really.


Follows your attention and keeps your focus by automatically limiting how much content is shown at once.


To yourself. I know, you thought this was a social feature. em is just a better way to chat with yourself.

Pocket Sized

Optimized for mobile, so you can record thoughts wherever you are.

Offline Mode

Loads in seconds, online or offline. Can’t let those insights get away.


Please don’t mistake it for the territory.

Raine Revere

Software Engineer
Sensemaking Mermaid

I have always been fascinated by the mind. In my twenties I journaled every morning for hours. I was amazed how much clarity arose just by spending time with my mind and a piece of paper. There is something magical about externalizing your thoughts and experiencing them looking back at you.

–Raine Revere, Creator of em

Join the wait list

Stay up-to-date and gain early access to the Private Beta.

Release Date: 6 months from whenever you read this.

I bet you’re really wanting to try em yourself. Like, so badly.

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