The Personal Sensemaking App

em is a process-oriented writing app for personal sensemaking designed to work seamlessly with your natural thought process.

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Autofocus goes where you go

No files, folders, or tabs to keep track of. No opening and closing sections to get the perfect view. em’s autofocus follows your cursor, keeping just the right amount of content on screen at once.

Seamlessly navigate across contexts

Thoughts can be added to multiple contexts, and navigating between them couldn’t be easier: just look for the superscript that indicates how many contexts a thought appears in. 

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Powerful gestures

Learn simple but powerful gestures to control where your thoughts are placed. As these gestures become more automatic, em can become a transparent extension of your own thinking process.

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From research, to writing, to journaling and more…

With a generalized, nonlinear structure to connect your thoughts, you can use em in any domain.

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Collaborate with a friend or colleague on any context of thoughts.

Complexity Awareness

Provides a structure for your thoughts that helps to make their conceptual complexity more transparent.


Follows your attention and keeps your focus by automatically limiting how much content is shown at once.

Pocket Size

Optimized for mobile, so you can record thoughts wherever you are.


Data is stored securely in the cloud, with an option to work completely offline.

Infinite Space

There is no limit to the number of connections you can create in em.

Raine Revere

Designer, Psychotherapist, Sensemaking Researcher

I have always been fascinated by the mind. In my twenties I journaled every morning for hours. I was amazed how much clarity arose just by spending time with my mind and a piece of paper. There is something magical about externalizing your thoughts and experiencing them looking back at you.

–Raine Revere, Creator of em

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Stay up-to-date and gain early access to the Private Beta.

The Personal Sensemaking App

Coming soon to:

App Store
Play Store
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